CROP GROUP
Soft fruit
Strawberry and blueberry: short cycles, premium prices and a harvest labour model that decides profitability.
Soft fruit moved into structures for quality and season control, not for yield alone. Table-top systems, humidity control and cool-chain discipline do more for margin than extra light.
SELECTION
Which house for this group
Next step
Planning a soft fruit programme?
Send the crop list, the target market and the country. We will map it to a house and a phasing plan.